Hard to Be Special

http://www.bbc.co.uk/news/world-15391515

"7-7-8-6-3-6-3-7-7-2-4! THAT IS YOUR PERSON-TO-HAVE-LIVED-SINCE-HISTORY-BEGAN NUMBER! IT WILL NOT BE REPEATED! FORGET TO INCLUDE YOUR PERSON-TO-HAVE-LIVED-SINCE-HISTORY-BEGAN NUMBER...AND THEY DOCK YA!